Bullard
High School
Marketing, Sales & Service
Business, Marketing
& Technology
Master industry-standard software while learning graphic design, sports marketing, and enterprise management. Build a strong foundation in business principles and marketing strategies to prepare for the modern economy.
Real-World Experience
Apply graphic design and marketing skills to authentic campaigns and school enterprises.
Industry Certifications
Earn credentials through YouScience and Everfi in Financial Literacy and Investing Basics.
Professional Skills
Develop high-level communication, leadership, and analytical skills highly sought by employers.
Pathway Course Sequence
Discover the sequence of specialized courses you will take to build a strong foundation in business and digital marketing.
Grades 9-11
Sports Marketing
ConcentratorDive into the fast-paced world of sports and entertainment marketing. Learn about event promotion, sponsorships, branding, and fan engagement.
Grade 12
Marketing, Sales, and Service
CapstoneApply your skills in real-world scenarios. Develop comprehensive marketing plans, execute sales strategies, and manage student-led enterprise projects.
Pathway Vision
Developing the Innovators of Tomorrow
The Business, Marketing, and Technology pathway at Bullard High School equips students with the entrepreneurial mindset and technical skills needed to succeed in the modern economy. We believe that true business education happens when students transition from consumers to creators.
Through a carefully designed sequence, students blend visual arts with commerce. They begin by mastering industry-standard design tools and ultimately progress into advanced marketing strategies, sports promotion, and actual sales execution.
Whether a student plans to pursue a business degree at a four-year university, start their own entrepreneurial venture, or enter the corporate workforce immediately, this pathway provides the real-world experience, financial literacy, and confidence required to lead.
CTSO Involvement
Develop with DECA
DECA prepares emerging leaders and entrepreneurs in marketing, finance, hospitality, and management. By joining Bullard's DECA chapter, you will take your classroom learning to the next level through competitive events, leadership conferences, and networking with business professionals. Build your resume, earn scholarships, and stand out in the competitive business world.
DECA Highlights
State Career Development Conference
Presentation Practice
Regional Conference
ICDC Conference
Teamwork
Learn more about DECA here.
Student-Led Enterprise
Blue Nation Student Store
Our Business, Marketing, and Technology pathway students gain hands-on retail experience by managing and operating the official Blue Nation Student Store. From inventory and sales to apparel design and marketing promotions, students learn exactly what it takes to run a successful business.
Shop Blue NationStart Your Business Career Today
If you are interested in joining the Business, Marketing & Technology pathway or want to learn more about how it fits into your schedule, reach out to us!